The Beautube aims to bring Korean makeup products and techniques to the global masses. Specifically, we aim to help those not living in Korea find the Korean cosmetics that their favorite Kpop celebrities use and apply them the same way. Furthermore, our mission is to expose our followers to the joy of Korean culture overall.
The Beautube features YouTube videos created by famous beauty experts, and links to the cosmetic products they use, translating product names from Korean to English as necessary so you can easily find exactly what you need to replicate their looks.
The Beautube was launched on 15 August 2019, the Independence Day of Korea.